MARKETING
Marketing consulting capabilities our team
implements the
following
services
for you, our clients:
- Strategic marketing and tactical plans for Education
and Business markets
- Direct Marketing
- Advertising creative and execution
- Seminar/Event attendance generation & event coordination
including web site
- Event registration and reporting
- Lead tracking & database management
- Electronic mail & Fax marketing campaigns
- Primary & Secondary Market research
- Web page development and implementation
- Catalog design, production & distribution
- Design and production of company brochures & collateral
- Literature and program follow-up fulfillment
- Customer satisfaction survey programs
- Plus custom marketing assignments not listed here
Many years ago while taking a seminar by a Stanford Business
School professor we captured the essence of marketing into
one sentence.
The best marketing program is when you get people to start
talking about your product, service or company to their friends
or colleagues. In other words, the best marketing campaigns
are those that create a buzz among your target audience.
How do you do that ? Every company and product is different,
but it starts by following some good marketing 101 fundamentals:
- Researching
your competition
- Analyzing
your messaging and positioning vis a vis the competition
- Reviewing
existing marketing materials, web site, pr plans, etc.
- Conducting
primary and secondary research
- Developing
a plan that integrates all your marketing activities and
creates a buzz among your target audience
The
first step in getting started in setting up a meeting to discuss
where you are in this process. We can help you in either a
portion of the plan, reviewing the existing plan or writing
an entirely new plan. We look forward to working with you
to optimize your marketing plans.
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